The media and securities arbitration
Jill Gross and Barbara Black have an interesting addition to the arbitration debate: When Perception Changes Reality: An Empirical Study of Investors' Views of the Fairness of Securities Arbitration. Here’s the abstract:
Arbitration in securities industry-sponsored forums is the primary mechanism to resolve disputes between investors and their brokerage firms. Because it is mandatory, participants debate its fairness, and Congress has introduced legislation to ban pre-dispute arbitration clauses in customer agreements. Missing from the debate has been empirical research of perceptions of fairness by the participants, especially investors. To fill that gap, we mailed 25,000 surveys to participants in recent securities arbitrations involving customers to learn their views of the process. The article first details the survey's background, explains the importance of surveying perceptions of fairness, and describes our methodologies, procedures, and survey error structure. We then present our findings, including our primary conclusions that (1) investors have a far more negative perception of securities arbitration than all other participants, (2) investors have a strong negative perception of the bias of arbitrators, and (3) investors lack knowledge of the securities arbitration process. We also offer several explanations for these negative perceptions. We conclude that customers' negative perceptions transform the reality faced by policy-makers and mandate reform of the process, including the elimination of the industry arbitrator requirement and further public deliberation on the value of the explained award.
So where do investors’ negative perceptions come from? Keep in mind that the investors lack knowledge of the process and that there’s mixed evidence of the actual fairness of the process. But the authors speculate:
Customers’ negative perceptions could be fueled by what they read in the media. Indeed, 39% of customers reported they had concerns about the fairness of the process before their claim was filed.158 These concerns may stem from a variety of sources including media coverage. Exploring this hypothesis, we reviewed 51 articles on customers’ securities arbitration that were printed in major newspapers between January 1, 2002 and December 31, 2006. We determined that 46% of the articles contained objective, neutral assessments of customer arbitration, 45% of them were critical of customer arbitration, and 8% contained favorable assessments of the process.159 Thus, contemporaneous media coverage of securities arbitration was far more negative than positive. Whether the media coverage’s portrayal of securities arbitration was accurate or not is somewhat inapposite; it may well have colored customers’subjective perceptions.
The authors conclude:
Whatever the underlying explanation, we have no doubt that our survey results are illuminating as to subjective perceptions by arbitration participants of fairness, albeit inconclusive as to objective standards of fairness. As stated above, subjective perceptions are important because participants’ views of fairness, particularly procedural fairness, are critical to the integrity of the dispute resolution process. Simply put, even if the system meets objective standards of fairness, a mandatory system that is not perceived as doing so cannot maintain the confidence of its users and, in the long run, may not be sustainable. As a result, customers’ negative perceptions are changing the realities of the current system of securities arbitration and require a re-thinking by policy-makers. Accordingly, based on the findings of our Report, we urge the SEC and FINRA to give serious consideration to eliminating the requirement of an industry arbitrator on every threeperson arbitration panel.
I have an alternative suggestion that accepts the authors premises: how about responsible media coverage of arbitration fairness that reduces the need for potentially costly industry responses to misguided consumer perceptions?
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